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#TechTeamTour campaign launched to encourage girls to pursue STEM careers

Smart Futures has launched a video campaign to encourage girls to enter into science courses

Written by Michelle O'Connor and posted in news

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The Ada Lovelace Initiative, along with Science Foundation Ireland’s Smart Futures Programme has launched the #TechTeamTour video campaign to encourage secondary school students to consider careers in technology.

The campaign is a result of a survey of 2000 secondary school students carried out by Science Foundation Ireland’s Smart Futures Programme. The survey found that 62% of students chose their college course based on ‘fitting in’, while 56% said fitting in was more important than career prospects.  

The aim of the campaign is to challenge misconceptions about careers in technology by giving parents and teenagers information about the diversity of career paths in Science, Technology, Engineering and Mathematics (STEM), and the resources available to them.

Female students are the most reluctant to enter careers in STEM, with only 25% of jobs in the technology industry being held by women. This lack of access to female technologists is a major factor to the low numbers of female students choosing a STEM course in college.

The #TechTeamTour hopes to address this gender imbalance by showcasing female technology professionals in their videos.  

For more information check out the website.

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Published September 5th, 2016
Last updated January 5th, 2018
Tags science gender employment
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