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Your old bras can fight breast cancer: Here’s how

It really is as simple as snapping a clasp.


Written by Sarah Doran | View this authors Twitter page and posted in news


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Do you have a few unwanted bras hidden at the back of your underwear drawer? Well, crack 'em out because they could actually do a whole lot of good this Breast Cancer Awareness Month.

The Marie Keating Foundation is appealing for girls and women across the nation to donate their unwanted undies in the name of breast cancer research.  It doesn't matter what size, shape, colour or condition they're in either.

For every bra donated they'll receive €1 from Roche Products (Ireland) Limited, who are sponsoring the Give Your Bra for Breast Cancer campaign. All the proceeds raised will go towards the Foundation's work to raise awareness about the symptoms and signs of cancer and the healthy lifestyle changes that we can all make to help prevent it.

Getting involved in the campaign is really easy and there are plenty of different options available.

You can donate your bra directly at one of the nationwide drop-off points listed on the Foundation's website or send it by post to Bras for Breast Cancer, 5th Floor, Huguenot House, 35 - 38 Stephens Green, Dublin 2. You can send in as many as you want so be sure to ask your friends and family if they've any spare undies they'd like to throw in the envelope.

If you want to organise a larger collection in your office, school, shop or community centre then you can e-mail Fiona Sullivan (fsullivan@mariekeating.ie) for more details about posters, collection labels and bra drop bins.

There's always the option of hosting a bit of a bra drop party too. For details about hosting a Girls Night In or to get your hands on a free Girls Night In pack you can contact the very same Fiona Sullivan or give the foundation a buzz on 01 628 3728.

And to think you thought that old off-colour white bra would never be of use again?

For more information on the campaign be sure to check out the Marie Keating Foundation's official website, and if you want to know how to do what's best for your breasts be sure to check out these handy tips.

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Published October 15th, 2014
Last updated October 23rd, 2015
Tags breast cancer cancer take action
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