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A new initiative to change Ireland’s relationship with alcohol, one sunday at a time.

Blog Posts Feb­ru­ary 27th2013

Youth website and comedian Des Bishop will launch a new initiative tomorrow (Thursday Feb 28) aimed at reacquainting Irish people with Sunday mornings instead of suffering through a hangover.

The initiative ‘Hello Sunday Morning’ encourages participants to try life without booze for a few weeks, a few months or even a year, and to write about their experiences online at

‘Hello Sunday Morning’ focuses on encouraging people to realise their full potential and not to feel that you need alcohol to enjoy yourself. The movement has been running in Australia since 2010 and over 10,000 people have taken part thus far.

John Buckley from says personal choice is a key part of the philosophy.

“It is not an anti-alcohol initiative, nor does the campaign urge people to give up alcohol for good, but rather to redefine their relationship with alcohol” says John.

“What is impressive about ‘Hello Sunday Morning’ is that it encourages people to change their lifestyles and have the power to control their lives. Alcohol takes too much of a grip on people and that can never be a good thing. You should be controlling alcohol – not the other way around.” adds John.

“The research from the Australian example is clear; when you do take a break from alcohol, you feel better, you feel more in control and you end up – generally speaking – with a better relationship with alcohol” concludes John.

A number of Irish people have signed up to ‘do’ a Hello Sunday Morning (HSM) for the month of March (including Paddy’s Day!):

Rick O'Shea (2FM DJ) @rickoshea
Senator Kathryn Reilly (Sinn Fein) @kathrynreilly
Will St Leger (Artist & Activist) @WillStLeger
Martin Guilfoyle (Spin 1038 DJ) @MartyGuilfoyle
Riyadh Khalaf (Presenter, Producer & YouTuber) @RiyadhK
Owen Colgan (Aka Buzz McDonnnell of the Hardy Bucks) @buzzmcdonnell
John Gibbons (DJ) @djjohngibbons
John Buckley (Youth Engagement Officer, @JohnDaveBuckley

‘Hello Sunday Morning’ will be launched as part of the final episode of Des Bishop’s ‘Under the Influence’ series which airs on RTE 1 at 10.15pm, Thursday February 28th.

Further media enquiries/interviews:
Ian Power, Communications Officer,
(083) 148 4527 or