New research shows that pre-millennials spend 5.5 hours online daily
More pre-millennials and millennials are turning towards online services
Written by Megan Stonecipher
Fact checked by experts and reviewed by young people.
The organisation iReach has just released new research pertaining to pre-millennials and their online activity. It has been found by iReach that pre-millennials spend more than five hours a day on the internet- viewing TV shows, listening to music and viewing social media.
An increasing amount of pre-millennials and millennials are turning towards online services in order to watch TV and stream shows and movies. Netflix is known to be the most popular streaming service, with 82% of 15-18 year olds using it. Followed by 41% of pre-millennials using Putlocker and 25% using Watchseries. More and more people are using their smartphones to stream shows and movies, which also supports the notion that the majority of pre-millennials are watching TV online rather than from traditional broadcasting and cable TV.
Overall the rates for pre-millennials and millennials watching on-demand services on their laptops is increasing, with 66% of pre-millennials and 51% of millennials watching on-demand services online.
In addition to viewing TV content online, pre-millennials are listening to more music online and spending more time on social media. Spotify is the most popular service for listening to music online, with 53% of pre-millennials using it, and 46% of pre-millennials are logged into social media all day.
Overall we continue to see a steady increase in use of online services with Ireland’s pre-millennials and millennials.