The organisation iReach has just released new research pertaining to pre-millennials and their online activity. It has been found by iReach that pre-millennials spend more than five hours a day on the internet- viewing TV shows, listening to music and viewing social media.
An increasing amount of pre-millennials and millennials are turning towards online services in order to watch TV and stream shows and movies. Netflix is known to be the most popular streaming service, with 82% of 15-18 year olds using it. Followed by 41% of pre-millennials using Putlocker and 25% using Watchseries. More and more people are using their smartphones to stream shows and movies, which also supports the notion that the majority of pre-millennials are watching TV online rather than from traditional broadcasting and cable TV.
Overall the rates for pre-millennials and millennials watching on-demand services on their laptops is increasing, with 66% of pre-millennials and 51% of millennials watching on-demand services online.
In addition to viewing TV content online, pre-millennials are listening to more music online and spending more time on social media. Spotify is the most popular service for listening to music online, with 53% of pre-millennials using it, and 46% of pre-millennials are logged into social media all day.
Overall we continue to see a steady increase in use of online services with Ireland’s pre-millennials and millennials.